Journalism and Communication Studies (Master)

Bild ist Dekoration/Decorative picture

The master’s programme in Mass Media and Communication Science at the University of Vienna aims at educating academics who are able to deal with current, socially relevant issues in the area of communication science, using appropriate state-of-the-art research methods on a high, internationally transferable level, and act as decision-makers in the area of communication. The master’s programme focuses on the contexts, contents and impact/consequences of communication processes on a micro, meso and macro level.

Master of Arts

Degree Programme Code: 066 841

4 semesters / 120 ECTS credits

Language: German

NO entrance examination



Instruction Language German

Please note that the instruction language of this programme is German. To start the degree programme, you need to hold a certificate of German proficiency on C1 level.

Study Programme

The master’s programme consists of compulsory modules on the following subject areas: Advanced Theory; Advanced Methods; Advanced Job-Related Skills (divided into four areas: media and communication management; media and communications law; research in communication science; areas of professional practice); Research Seminars; Individual Electives and the Master’s Module, including a master’s thesis and a master’s examination.

Five Concepts

which you will deal with during your studies (examples):

  • Market communication
  • Conflict management
  • Media law
  • Advertisement
  • Media policy

     Overview of the programme structure & topics

    Here you find the current offer of courses for this programme to gain better insight into the topics and structure. For more information please click on the respective level.

    After Graduation

    In addition, the master’s programme aims at preparing students for leading positions in the area of communication. Graduates are qualified to pursue a career in the following occupational fields:

    • journalism (press, radio, television, multimedia)
    • public relations
    • advertisement
    • market and public opinion research
    • media and communication research.

    Graduates' Perspective on the Degree Programme

    Graduate Survey

    The University of Vienna regularly surveys graduates after the completion of their degree programmes about their experience with their degree programme and the university itself. The survey gives you insight into graduates perspectives of their studies from a subject and organizational related point of view.

    Information about the Graduate Survey

    Career Tracking of Graduates

    The alumni tracking provides information on the career progression of the graduates of the University of Vienna and provides orientation for entry into the profession after graduation (e.g. search duration of first job, salary development and sectors in which graduates are active).

    Information about the Career Tracking of Graduates